The electronic cigarette is a real revolution. It offers an undeniable reduction in risk, and in our view is the ideal tool for giving up smoking. The e-cigarette has all the same features as a cigarette, but without the combustion that is so harmful to smokers' health.
The electronic cigarette shouldn't actually be called that, but rather "personal vape". After all, it's nothing like a cigarette. Also known as a vape, or e-cigarette (e-cig), the electronic cigarette is an electronic device consisting of a battery and an atomiser (clearomizer, or pod; the tank where you put the e-liquid). The battery sends an electrical signal to a coil in the atomiser, which vaporises the liquid.
An e-liquid is the consumable of the electronic cigarette. It is the aromatic and nicotine medium that generates the vapour to be inhaled once heated in the atomizer. Unlike cigarettes, e-liquid contains just 4 non-carcinogenic ingredients: propylene glycol, vegetable glycerine, flavourings and nicotine. These components, apart from nicotine, are found in most everyday consumer products (toothpaste, shower gel, food, etc.).
Like cigarettes, e-cigarettes do not create combustion, but use an evaporation process. The combustion of a cigarette produces carbon monoxide and tar (not to mention the many chemicals that make up a cigarette), which is one of the leading causes of death in the world today. Smoking is a real danger to health, and there's no more proof of that. The electronic cigarette is 0% combustion. And it's a revolution.
According to Jean-François Etter, Professor of Public Health in Geneva, the success of the electronic cigarette is not linked to a marketing strategy, but to the strengths of the product itself. In more than 10 years, the e-cigarette market has taken off and is growing exponentially, to the point of impacting on sales of tobacco products and pharmaceutical nicotine substitutes. Swiss smokers are interested in e-cigarettes because they offer fantastic health benefits.